yeah, but get rid of the words you spelled a bunch wrong

The World As It Should Be

We envision a world where what is currently standard practice today, is viewed as archaic and backwards.

Our products should be healthy for us. Not just convenient.

Each one of us should be equipped to take care of our own health.

We Help You Create a Truly Toxin-Free Home

Your family’s health matters, and you shouldn’t have to second-guess the products you use daily. That’s why we’re here—to make it effortless for ingredient-conscious families to replace harmful chemicals with truly natural, worry-free alternatives.

How It All Began

For too long, big corporations have controlled the products in our homes, prioritizing profits over health. Labels are misleading, and “natural” doesn’t always mean safe. We knew there had to be a better way. That’s why we created Avodah Rogah—a brand built on integrity, transparency, and a relentless commitment to purity. Our mission is simple: to provide products that are genuinely clean, with labels you can trust, so you never have to wonder what’s inside.

Our Philosophy

  • Transparency First

    We believe you have the right to know exactly what’s in your products. That’s why we promise 100% ingredient transparency—no hidden chemicals, no misleading claims. What’s on the label is exactly what’s inside.

  • Simplicity is Best

    A toxin-free lifestyle shouldn’t be complicated. We simplify the process by curating effective, chemical-free essentials so you can confidently swap out harmful products without the stress of endless research.

  • Empowering Families

    As a busy mom, you have enough on your plate. We’re here to take the guesswork out of clean living by providing high-quality, natural alternatives—so you can focus on what truly matters. With Avodah Rogah, you can trust that your home is filled with products that are actually natural, actually clean, and always made with integrity. Because when it comes to your family’s well-being, only the best will do.

About the Founders

Avodah Rogah was founded in 2025 by two sisters. Lydia Frank and Tirtsah Johnson. Tirtsah and Lydia started this company in their living rooms with the chaos of young children around them. They came together to create this business because they desired a different future for their families then the path they were currently on. They saw a vision of what could be and decided to persist in its pursuit.

Letter from Lydia Frank:

Hello Valued Customer, I once saw a video of a man who had a 5th generation business. Every single one of his 5 children worked in the family business, and all of them lived on the family ranch. He got to see his 15 grandchildren every single day. That's the vision. Goals.

What better way to do that than to serve you. We decided to serve you by starting Avodah Rogah. We were struggling with the complete discouragement of how much of our world is steeped in chemicals that are linked to so many different issues. And when we looked into natural products it was so difficult to find products that were 100% toxin free.

We believe God knew what he was doing when he created this world. And we will be happier and healthier if we do things his way. So welcome to our community. Where we can take a stand and protect our families from harm. So, let's create, connect, and contribute. Together.